Research
Participating member publications will run house ads in their newspaper directing readers to the common online reader survey, which has questions about: reader product/service purchasing plans, out-of-area purchasing, specialty stores shopped, and demographics. The complete surveys are aggregated into an NNA National Reader Base, and weighted nationally according to circulation in each of the 11 NNA regions.

A portion of your research fee will go towards the group incentive. A total of $1,000 in groceries will be offered, broken down as follows: $500 first place, $250 second, $150 third and $100 fourth prize.

Sample size is up to 2,000-national, with a quota sample in each of the 11 NNA regions.
There are approximately 85 reader purchasing/shopping questions.

Participating publications will receive bound copies of the weighted national research.

AdSeller
The compiled national information will be added to an AdSeller account. Sales representatives at each newspaper will then be able to access it to create sales presentations, via a shared username and password.

Research
Publications wishing to get more information about their local area stores shopped and competing media can have their own specific reader survey, which will share common questions with the National Focus survey. The common information will be combined to contribute to the national survey.

Participating publications will receive bound copies of the weighted National Focus research, and bound copies of their Local Focus reader research (including "Stores Shopped" and "Competing Media").

AdSeller
The local reader information will be added to an AdSeller account. Sales representatives at each newspaper will then be able to access it to create sales presentations, via their individual usernames and passwords.

** Custom AdSeller Fee based on circulation- starting at $95/month.